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Etsy’s Trying to Fix Tech’s Women Problem. Why Aren’t You?

The first step is, throw out the hoodie-wearing boy-genius and build a new archetype.

ann friedman
Oct 2, 2014 · 16 min read

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1.

The broken pipeline

2.

The risk gap

3.

Like hires like

4.

The hoodie archetype

5.

Revenge of the nerds

6.

The meritocracy myth

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So What’s to be Done?

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1.

They build their own pipeline.

2.

They’re open about appealing to women.

3.

They value “soft skills” in addition to hard skills.

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A New Archetype

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