Add Your Purpose to Your Website
And anywhere else that makes it easy to find
In our digital world, our website provides a home base for our customers to learn more about us and even for our team to reference information.
Is your purpose on it?
There’s research to suggest that 60% of Americans don’t believe your company has a purpose unless it is clearly stated in places they can easily find
That tells me it should be on your website, most likely somewhere on your About page. Although the specific location is up to you, the point is to make it clear and public so all your stakeholders can easily find it.
Given this information, you may be surprised to learn that most of us don’t include our purpose on our websites. I’ll confess that while editing one of my company websites, I realized I’d forgotten to include it.
Why is that? Well, I think for many of us, by putting it out there, we’re putting a pretty big flag in the sand. It can feel daunting, so we shy away. By waiting, we give ourselves a little time to get it just right, to get us just right, before hoisting the colors.
It’s also something that may not fit beautifully into our carefully crafted, SEO optimized marketing messaging, so we just leave it off.
Here’s the thing: you put your flag in the sand the moment you set and share your purpose with another person. I wholly support acting first and telling later. So if there’s something critical you need to do before launching publicly, do it, but make sure updating your website is a step in your implementation plan. And there’s likely somewhere it fits that won’t disrupt everything else your site needs to do.
Take a look at your site and determine where your purpose should live. Then do a quick scan to make sure you’re aligned and get it up there so you can wave the flag for your stakeholders to follow.
MatterLogic™ provides a clear definition of what it means to be purpose-driven. Through our pointed and pragmatic system, you can make deliberate decisions, align your company, and engage your people around a common purpose.
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Originally published at https://www.matterlogic.co on July 25, 2021.
