Email Design Trends 2017, Product Channel Fit Strategy, and More — Raise The Bar

Forbes Cloud 100 Companies With Recent Funding

Why this list matters: The Forbes Cloud 100 recognizes cloud computing companies that are leading the pack, from HR and marketing to security and infrastructure. These companies show strong business growth in terms of revenue and funding, and likely have the budget and need for new tools and software. In particular, Forbes Cloud 100 companies with funding in the last 6 months are good prospects for sales reps to add to their list since they have new money to invest.

Here are 10 companies on the Forbes Cloud 100 list in 2017 that have received funding in the past 6 months, ranked by Growth Score.

Always Be Closing Sales

David Greenwood of Anomali digs into why salespeople are more successful selling positivity over negativity, and how to plan your sales cycles carefully to avoid over-optimism in “Optimism Bias”

Kevin Thomas Tully of The Creative Agency finds understanding contextual cues prior to sharing any content with your buyers and prospects is a better way to achieve social selling success in “3 Reasons Sales Context Boosts Social Selling Effectiveness”

Expand Your Marketing Funnel

Julia Chen of Appcues looks at how five of the most popular brands lower the cognitive overhead during onboarding to understand why some CRM tools take off while others don’t in “Getting Past the Empty State: How 5 Popular CRM Tools Onboard Users”

Really Good Emails examines eleven email design trends he’s identified this year and how they compare to last year’s trends in “Email Design Trends of 2017 (so far)”

Grow Up and To The Right

Claudiu Murariu of InnerTrends reflects on seven SaaS companies they helped with data-driven decisions by answering every question they had regarding their user behavior and product usage in “Lessons from One Year of Rewarding Data-driven Decisions”

Brian Balfour of Reforge expands on how products are built to fit channels, not the other way around, the power law of distribution, and more in “Product Channel Fit Will Make or Break Your Growth Strategy”

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Originally published at Mattermark.