Inside Snapchat’s Spectacles Campaign, Solution Selling Guide, and More — Raise The Bar
Making Magic With the New Account Discovery Wizard
No eye of newt or frog’s breath needed to brew up some pretty magical searches inside Mattermark. With our new Account Discovery Wizard, we provide you with the perfect spell to identify your future customers. Whether you’re creating your first or 16th saved search, you’ll find that you save time and resources previously spent researching prospects, so you can focus on those that truly matter.
Sales teams that use saved searches say these are three of the key benefits
Always Be Closing Sales
Aja Frost of HubSpot defines the core principles, questions, and processes of “solution selling”, in “Solution Selling: The Ultimate Guide”
Steli Efti of Close.io encourages enterprise sales teams to go all in and dedicate the next 12–18 months to enterprise success vs. trying “quick experiments”, in “Enterprise Sales for Startups”
Expand Your Marketing Funnel
Kelly Nyland of Spectacles (Snapchat) discusses her history into architecting massive marketing campaigns for innovative and emerging consumer hardware products, in “HackToStart, Podcast Ep. 158” (32 mins)
Doug Kessler of Velocity makes his case as to why marketers should let the salespeople and finance folks worry about maximizing profit, in “Why Revenue is the Wrong Marketing Metric”
Grow Up and To The Right
Carrie Melissa Jones of CMX takes a closer look at five ways to encourage referrals from existing community members, in “Community-Driven Referrals”
Sharan Suresh of ChargeBee explores the sphere of relationships between various SaaS metrics, in “From Unit Economics To Negative Churn: Hitchhiking To SaaS Growth”
Want to find your future customers and close more deals?
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Originally published at Mattermark.
