Raise the Bar — What is Next in the Sales Enablement Industry?
The Top 25 Y Combinator Winter 2017 Demo Day Startups (the list)
Yesterday and today, Y Combinator’s Demo Day for the Winter 2017 batch is taking place at the Computer History Museum in Mountain View, California.
Out of the 103 known (wildly different and interesting) companies in this batch, we ranked them and found the following 25 with the highest Mattermark Growth Score.
Always Be Closing Sales
Myk Pono of Aptrinsic details at length how and why a major shake up is happening in the sales enablement (aka sales acceleration) market, and not every SaaS company will come out alive in “What is Next in the Sales Enablement Industry?”
Isaac Madan of Venrock, Jaimin Patel of HP Enterprise, and Ascanio Guarini of Ladder discuss factors to consider when preparing for indirect selling in “Channel Sales: The 3 Key Attributes You Need to Know to Scale Your Business”
Aaron Kur of Ambra Health walks through how to establish a consultative sales process to understand the needs of key stakeholders in “Selling to the Healthcare Market: Enterprise and Transactional Sales”
Expand Your Marketing Funnel
Katie Sullivan of VentureApp digs into the data from two different, yet popular tech sources to see which drove the most value in “TechCrunch Vs. ProductHunt: How We Drove 1,300 Signups In 2 Days”
Jonathan Taylor of Klipfolio addresses why software deployment is the most undervalued digital marketing skill in “Why Every Digital Marketer Needs to Deploy Marketing Technology”
Grow Up and To The Right
Gillian Morris of Hitlist shares Hitlist’s playbook for putting on events that helps minimize costs (time + money) and maximize return in “How to Put Together a Party That Supercharges Your Growth”
Casey Winters and Josh Elman of Greylock Partners talk about scaling Grubhub and Pinterest, starting growth teams, how to think about SEO, and optimizing user onboarding in “Scaling Users, Products, and Growth Teams with Casey Winters” (podcast)
Originally published at Mattermark.
