Building for video streaming monetization in 2023
Published in
Feb 8, 2023
Last year, for the first time ever, people spent more time streaming video than watching linear TV and over half of all global video impressions happened on Connected TV (CTV). To capitalize on this shift, you need the right technology to uncover new opportunities, maximize your revenue, and give you the flexibility you need to deliver a seamless video ads experience.
After conducting research, my team and I have highlighted 4 areas to focus your efforts to improve your streaming monetization in 2023:
- Improve your monetization with actionable insights
- Optimize yield for every ad break
- Meet your business goals with flexible integrations
- Prepare for the new privacy landscape
For the full story check out my latest Ad Manager Video blogpost.
