Summary: One of the first things Morra said that truly stuck to me was that “ access to power is very important”. She told us that one piece of advice she would give us is to be someones executive assistant because it gets you closer to power and powerful people opens up many doors and opportunities. She gave us a background about her extensive career and all the jobs she has had, why she left, and how that led her to starting her own business. She calls herself a small business owner. An important takeaway from her talk was when she said that the“ DAYS OF MASS MARKETING ARE DONE. THAT WE MUST UNDERSTAND OUR OWN ECOSYSTEM, WHO DO U NEED TO REACH, WHO DO THEY LISTEN TO, AND WHO DO THEY TRUST”. She also talked about the relationship between marketing and branding? Branding is what you look like, what you sound like. Brand marketing-furthering the purpose of the brand. She also mentioned that when starting the business, really invest in learning about your audience. Defining an audience and taking baby steps is a key factor.
Analyze: I think Morra was one of our best speakers. She was honest about her career and gave valuable advice about how we should think about becoming an entrepreneur and the skills it takes. Most entrepreneur want to scale their businesses and make a lot of money, however that is not Morra’s intentions at all. She admires and loves her small company, and for good reason. She is able to have a family and be with her kids. Nonetheless, she has powerful clients. Morra made it very clear that she knows who she is a business owner, that her brand speaks for itself. Her credibility and reputation is strong enough that she doesn’t need anything more.
Synthesize: Morra, like our other guests, are very passionate about their businesses- a trait that all successful entrepreneurs must carry.
Connect: I connected with Morra the most, in that her goal isn’t to have a huge company, she taught me that that having a small company and still being a mom of three kids(which I hope to have one day) can happen.
Jim was unlike any entrepreneur I have come across. His passion, vision, and insightfulness is unparalleled. I appreciate his leadership style, and commitment to his company. Not to mention his strength in life overcoming cancer and his faith in God. I appreciated when he said that doing good and making money can be aligned rather than balanced. His social enterprise is unlike any other, and I admire his vision. I also greatly respected his idea of“ community engagement” within the workplace. He discussed how when something was wrong in the company, he instead of this community circles, and even though people hated him, he knew it would work, and it did. It was a very interesting model. I thought it was amazing how he connected facebook with nationbuilder, in that when you hear nationbuilder, he wants people to immediately think “ leader”. It’s an extraordinary vision. This was different than Morra’s talk, because clearly wants to scale his business into something huge. I look forward to seeing how Nationbuilder will grow into something huge in the technology space.
Lessons from a Failed Social Entrepreneur.
This article was very informative. He touches on a very valid point that many first time entrepreneurs need to understand: put your ego away. This may seem difficult for many people but it is an essential part of starting a business. another point he makes is that:
“Enduring adversity is important but without the right experience and exposure to the field, you’re unlikely to succeed:
Experience is everything if a business is going to succeed. I am guilty of this and so are a lot of people thinking that oh yes I have this great idea but ultimately I know nothing about the space or the business or where to begin. Baby steps are important, and spending the time to get experience can make your business succeed. This relates back to the point Morra made about become an executive assistant first, then work your way up to the top.