Artificial Agency: Revolutionizing Gaming with AI-Powered Behavior Engine

Ibrahim Murtaza
Maxerom Gaming
Published in
4 min readJul 19, 2024

Artificial Agency, a groundbreaking AI startup, has emerged from stealth mode with a significant $16 million funding round, signaling a major shift in video game development.

Company logo

Backed by Radical Ventures, Toyota Ventures, and a host of other notable investors, this Edmonton-based company is aboutto redefine how non-player characters (NPCs) interact within gaming environments.

A New Era for NPCs

Artificial Agency, founded by former Google DeepMind researchers and AAA gaming veterans, is set to transform gaming with its innovative AI-powered behavior engine.

Artificial Agency founders: (left to right): Andrew Butcher, Alex Kearney, Mike Johanson, Brian Tanner.
Image Credit: Artificial Agency

This cutting-edge technology allows game developers to infuse their games with a new level of interactivity and realism by embedding generative AI into various aspects of gameplay.

The behavior engine is designed to enhance NPC behavior beyond scripted interactions, offering capabilities such as dynamic improvisation, emergent gameplay, and sophisticated decision-making systems.

“Our behavior engine is built to unlock creative superpowers for studios of all sizes,” said Mike Johanson, co-founder of Artificial Agency. “It’s fully customizable and extensible, allowing developers to integrate it seamlessly into any development stage and align it with their creative vision.”

The Vision Behind the Engine

Artificial Agency’s engine goes beyond traditional NPC roles, enabling developers to create more immersive and engaging gaming experiences.

The engine supports various functionalities, from minor improvisations in scripted interactions to full improvisation for emergent gameplay. It can even power high-level gamekeeper systems that control pacing, spawn encounters, and guide players to explore new elements of the game.

In a tech demonstration, the engine showcased its versatility with a Minecraft scenario where an AI agent responded to a player’s needs, demonstrating how it can manage complex interactions and adapt to player preferences in real-time.

Backing and Expertise

The startup has attracted support from renowned figures in AI, such as Richard Sutton and Michael Bowling from the University of Alberta, who are angel investors and globally recognized pioneers in reinforcement learning.

Artificial Agency’s leadership team brings a wealth of experience from both AI research and game development.

Co-founders Brian Tanner and Alex Kearney are former DeepMind researchers specializing in reinforcement learning, while Mike Johanson has made significant contributions to poker AI and agent-human interaction. Andrew Butcher, another co-founder, brings expertise from his work on major titles like Dragon Age II and Anthem.

A Bright Future for Gaming

As Artificial Agency prepares to launch its behavior engine in 2025, the gaming industry is watching closely. The company’s technology promises to drive a new wave of creativity and innovation in game development, potentially giving rise to entirely new genres of games driven by sophisticated AI behavior.

Local government officials, including Nate Glubish, Minister of Technology and Innovation, and Amarjeet Sohi, Mayor of Edmonton, have expressed strong support for the growing tech sector in Alberta. Their enthusiasm highlights the region’s role as a hub for AI and gaming innovation, further validating Artificial Agency’s potential impact.

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