Maximum Tinkering
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Maximum Tinkering

Reverse Engineering Opportunity in the Shopify App Store

Or how to use data to look for potential

I recently came across a blurb about BarkBox’s product strategy for Amazon and found it quite interesting. They were considering launching a new set of products on Amazon, so they set up an internal team to analyze the “pet” category on Amazon. The analysis looked for products that were high volume and high margin and then used machine learning to go through the reviews looking for opportunities. As their CEO was quoted as saying, they basically tried to “reverse…




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Alex Meyer

Alex Meyer

Attempting to put my dent in the universe.

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