10 Tools and Apps for Social Media Marketer

Shivanya Sharma
Maxxmann Communications
7 min readFeb 13, 2019

One of the greatest things about social media marketing is you can work anytime and anywhere.

You can schedule a social media update while you’re home on a sick day or at poolside on a tropical vacation. However, you need to have the right apps and tools in your hand to create an effective content.

If you’re wondering how to improve the written and visual content you produce. Read the blog.

In this blog post, you’ll find the best tools and apps that every social media marketer should use to stay sharp and on top.

1. WordCounter

WordCounter helps you to count words and characters, its online editor can also help you to detect grammar mistakes and plagiarism.

To check the word count, simply place your cursor into the text box above and start typing your content. You can see the number of characters and words increase/decrease as you type, delete, and edit them.

WordCounter

You can also copy and paste the text from another document into the WordCounter online editor. Its auto-save feature will make sure you won’t lose any changes while editing, even if you leave the WordCounter site and come back later.

Additionally, WordCounter allows you to know how many times you’ve used each word in a chunk of text and at what percentages. This can prevent you from over-using certain words or word combinations. You can also see the average reading and speaking time for your text. WordCounter is a free resource.

You can also copy and paste the text from another document into the WordCounter online editor. Its auto-save feature will make sure you won’t lose any changes while editing, even if you leave the WordCounter site and come back later.

Additionally, WordCounter allows you to know how many times you’ve used each word in a chunk of text and at what percentages. This can prevent you from over-using certain words or word combinations. You can also see the average reading and speaking time for your text. WordCounter is a free resource.

2. Fontjoy

Fontjoy is a web tool that leverages machine learning in order to help you select the perfect font combination. This tool is simple and easy to use. You just need to set the contrast between fonts, ranging from similar to wildly different.

If you are not a font-pairing expert, Fontjoy can do it for you. All you need to do is to visit the website, move the slider to select a level of contrast for you, and click generate.

Fontjoy

Fontjoy is a free web tool.

3. TouchRetouch

TouchRetouch is a wonderful app for Android and iOS devices, specially designed to deal with unwanted content in photos. It is fast, flexible, and easy to use. TouchRetouch is just what you need to quickly remove unwanted content from your photos.

TouchRetouch

With only a few touches, all blemishes and distracting objects vanish from your photos.

4. Canva

Canva is best for image editing and design templates. Canva benefits from a huge collection of paid and free photos/icons so you can find it quickly depending on your theme or style. Canva has a photo editing app for both Android and iOS.

Canva

It also offers pre-designed templates so you don’t have to worry about choosing the font style or designs for image overlay. You can also share photos directly to social platforms or through a social media management tool.

5. Sticky AI

With Sticky AI you can convert your selfies into stickers or GIFs. This is a cool way to share a fun, personal response instead of an emoji.

Sticky AI

Use the app to capture yourself as a still or GIF image. The Sticky AI app then removes the background and lets you add text. You can save the image or GIF and share it via any compatible social media or messaging app on your phone.

Sticky AI is a free app, available on iOS and Android.

6. Display Purposes

A key pain point for Instagram users is the inability to add carriage returns to create blank spaces above the list of multiple hashtags (#) used in image descriptions of comments. Display Purposes lets you paste in up to 30 hashtags.

Display Purposes

It’s all easy with displaypurposes.com. Now, Instagram users can create that white space easily. Simply click on the pink Copy Mode button, and paste in all of the #tags (hashtags) you want into an Instagram image description or comment.

Display Purposes

7. Hemingway Editor

The Hemingway App Editor offers assistance as you write. It helps you improve your writing. The free, browser-based editor gives you a grade-level assessment where you might need help with sentence structure, grammar, and word choices as you write.

It is different from a word processor like Microsoft Word because Hemingway App Editor uses color-coding to identify the issues you might want to address.

Hemingway Editor

Hemingway Editor via the browser is free. But the desktop app for both Mac and Windows is paid.

8. AnyImage

AnyImage is a free browser-based tool for posting photos to Facebook, Twitter, LinkedIn, and Google+. It is especially helpful for anyone who doesn’t have access to the back end of their website and wants to post images as social cards but.

AnyImage

AnyImage posts your image as a social card with a title, web page or article description, and image. To use, log into AnyImage and drag the image for your article into the interface or paste image URL. Enter the title and description on the social card, select the card and choose a social platform where the card will appear.

You can preview the social card and modify it so it looks just right on social media.

When you’re done with card creation, AnyImage gives you a URL to use in your social media post and it will populate your image with title and description. You can customize the URL so your users see your target destination.

9. WhatTheFont

WhatTheFont is a free mobile app for Android and iOS that helps you identify fonts quickly and easily.

WhatTheFont

To use WhatTheFont, open the app, and take a picture of the text to identify the fonts. WhatTheFont then names the font and also identifies and name all the fonts similar to those in your sample text in case you don’t want that exact font. Find the fonts of whatever text you see quickly.

10. Google Drive

Google Drive is a free file storage and synchronization service developed by Google. Google Drive allows its users to store files on their servers, synchronize files across different devices, and share files.

Google Drive

It is a safe place for your files and makes them easily accessible from a mobile device as well. If you need to catch up on some work or review shared files or documents on the go, Google Drive will sync any changes across your devices.

Similar to the desktop app, you can create and share any documents, slides, and excel sheets, set viewing and sharing permissions, and update documents.

Conclusion:

Ultimately, what these apps and tools all have in common is that they help marketers create effective content.

Content is what runs marketing today.

It’s not easy to maintain a rhythm of regular content creation by yourself, so use these tools and apps to your advantage and make your life easier.

The trick is to choose the ones that work best depending on your working style. That’s how you will cut down time and get tasks done more effectively and efficiently.

Originally published at maxxmann.com on January 1, 2019.

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