Significance of Brand Building and Digital Marketing in Digital Era
In today’s modern and digital era all the industries are moving at the lightning speed and constantly evolving technologies, viral videos, emerging social media platforms, algorithm updates, the increased mobile technology adoption and so on and making it very easy to forget about one of the few things that stays always constant through it all…and the BRAND.
As every business keeps on pushing the boundaries with the digital marketing efforts in today’s fast digital environment, we also need to ensure that we maintain the fundamentals of brand building for long-term success and for that we need to understand the basic difference between branding and marketing first.
Starting With the Digital Marketing
While it is very tempting to dream big when it comes to the latest technology, it is very important to remember that the digital marketing is your workhorse. It may not be as eye-popping or the headline-grabbing as the virtual reality experience, but digital marketing services are integral to the success and growth of your customer’s event.
What is Branding?
Always remember that there is a difference between a brand name and a brand. Your brand name, can be any and is tangible. People can see it, while your brand, however, only exists in the mind of your customers in the market and it’s what they think of when they hear your brand name.
What’s the Difference between Branding and Marketing?
The easiest explanation for the difference between branding and marketing is: Marketing is something what you do, and branding is what you are.
Branding in the Digital Age
It is vital for every business to build a strong brand in this modern digital age. I agree with the fact that branding has always been vital, but when we consider the online environment/digital marketing and hanging user behaviour,then we can see the clear benefits of the brand building.
Your marketing strategies should also be based on your brand positioning, values, personality, and tone of voice that have all been defined and communicated to your team.
In the essence, the marketing is what you do to get your promises to the customers, while the BRAND is how you keep the promise made through delivery to your customers.
The one thing a business should be concerned about their brand is that Brands have very less control over what is said about them online. As users are free to share their opinions about your brand/business and you can’t control them. So, in order to maintain your brand value, you have to keep the promises you have made to your customers.
With online marketing, the relationship with your online customer rarely ends with a sale. So the brand building in the digital environment should leverage this and try to convert one time customers into coveted brand loyalists. Brand building has always been about connecting and a digital marketing effort heightens this connectedness of your brand.
