The 4 Ps of Marketing

Plus an extra P

John Cousins
MBA ASAP
Published in
10 min readJul 19, 2018

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right message, right time, right product, right price, right place, right time, right person

Alliterating Ps is a popular way to create a memorable acronym. There are the 5Ps of planning: Proper Preparation Prevents Poor…

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