The 4 Ps of Marketing
Plus an extra P
Alliterating Ps is a popular way to create a memorable acronym. There are the 5Ps of planning: Proper Preparation Prevents Poor Performance. This saying comes from the British army and is a shortcut of the original, cruder, 7Ps which mean Proper Planning and Preparation Prevent Piss Poor Performance.
A critical component of Marketing is messaging. This entails creating messages that are memorable. This article is about the main Ps of marketing.
Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person. The 4Ps detail this approach.
This framework is part of the basics of Marketing 2.0 in the digital age.
The four Ps is probably the most popular way to organize and analyze the marketing efforts of any brand, product or service. The four Ps are:
· Product
· Place
· Promotion
