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Understanding Your Customers is the Secret to Success.

The holy grail of entrepreneurship is product/market fit.

Illustration by Tom Fishburne from Talking to Humans

The key to creating a successful business is to offer products and services that people want. There has to be a match between what you are offering and what customers need.




Master multiple disciplines and tools to build a product or business from the ground up.

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John Cousins

John Cousins

Founder of MBA-ASAP

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