The MBA Mama team is kicking off summer 2016 with the creation of three new partnerships that will elevate our brand while also bringing more dynamic stories and relevant information to our users. MBA Mama will be partnering with Fatherly, a parenting resource for men. Fatherly — which launched April 2015 — is a leading digital resource for new parents, combining practical advice and evidence-based insights from top experts around the world.
Recognizing that male allies and colleagues are critical to the advancement of women in business, MBA Mama is thrilled about the opportunity to collaborate with Fatherly. MBA Mama will feature diverse, quality, curated Fatherly content on our home website as well as our weekly newsletters. We are hopeful that our core demographic, MBA Mamas, will share this content with their partners and/or co-parents. MBA Mama bloggers — including our CEO, Divinity Matovu, will also submit content for publication in the Fatherly Forum, a community of parents and influencers sharing insights about work, family and life.
Our newly launched partnership with Clear Admit, the leading independent resource for top-tier MBA candidates, aligns with our mission to provide ambitious women with tools and resources to leverage an MBA. Founded by Wharton MBA graduates with extensive experience in business school admissions and consulting, Clear Admit provides MBA Admissions advice, news, and digital content to its readers. MBA LiveWire and MBA DecisionWire provide real-time admissions and enrollment decisions for the top business schools.
Each Clear Admit School Guide provides applicants with the hard facts about the top business schools, offering in-depth, comparative information including school-specific admissions advice. The Clear Admit Interview Guides provide school-specific insight and strategic advice to aid applicants as they prepare for their MBA admissions interview.
Over the next year, MBA Mama will be working with Clear Admit to add a “Parental Resources” segment to the Student Life chapter of all Clear Admit School Guides. This new segment will feature critical information to help prospective student parents, especially MBA moms, identify the resources available at a broad range of schools like Chicago Booth, UCLA Anderson, Tuck, London Business School, UT-McCombs, IESE and more.
Speaking about the partnership, MBA Mama CEO, Divinity Matovu, said:
“When I applied to business school in 2014, I conducted dozens of hours of research on top MBA programs as part of the curriculum for the MLT MBA Prep Fellowship Program. For nearly every school I was interested in, it was incredibly difficult to identify student mom ambassadors or find comprehensive, up-to-date information relevant to me as an MBA mom. That is one of the reasons I started MBA Mama. Now, through this strategic partnership with Clear Admit, we will be able to institutionalize the knowledge transfer of information MBA moms care about like: financing options for students with dependents, daycare facilities on campus, location of lactation suites, maternal health resources for moms expecting during business school, and family programming. I am thrilled about the potential for MBA Mama to add value to the Clear Admit School Guides.”
Last but certainly not least, MBA Mama will join forces with MBASchooled, a digital content platform dedicated to educating MBA applicants, students, and graduates throughout their educational and professional careers. Through this partnership, MBA Mama will exchange relevant content with MBASchooled, a platform that offers insightful analysis on all aspects of the MBA experience, including admissions, academics, student life, and recruiting.
What I love about MBASchooled is that the majority of their content is from the student and alumni perspective. It has been a pleasure for me to collaborate with Al Dea, the founder of MBASchooled, over the past few months. I have no doubt that our users will benefit from this partnership.
Stay tuned for more great content on mbamama.com and our blog in the coming weeks!