Let’s talk a little about the sharing economy — why is it popular?

The ideas that lie at the core of sharing are now really new — libraries, as we know them first, came about back in the modern age, and they are the strongest example of sharing. However, the idea of collaborative consumption as a concept has only evolved after 2000-s, fast forward a few years and the TIME magazine calls the sharing economy one of ten ideas that will change the world. Seven years later this forecast holds quite true — the sharing economy is becoming a more and more popular socio-economic model. Why?

• It’s cheaper. One of the main growth drivers for sharing is the opportunity to save money. Most collaborative consumption services are much cheaper than their traditional counterparts.
• It’s fast and budget-friendly. Most services that offer sharing items and services work through their own application. The ability to quickly receive a service is an important factor in the current economic climate, where time seems to be the most precious resource.
• It’s more environment-friendly. Temporary ownership allows for a more efficient consumption. This resonates well with the modern audience that thinks the “E” in lifestyle stands for Environment.
• It’s regulated by users. The whole idea of the sharing economy is built around online reputation. People rely on reviews to decide whether or not they should use one or another service.

MBCC focuses on all of the above advantages and builds a project that will be as convenient for the audience as humanly possible!