How important is the correct information on the poster

How would you feel if you were dropped off at huge shopping centre without any specific guidance about the location of your favourite store? You would walk around the centre and probably stop at a few random stores to buy some items . You might even give up finding your favourite shop altogether. This is exactly what the event organisers do, when advertising their events . How?

When trying to sell their event tickets, organisers wrongly provide this piece of information “tickets available on eventbrite.com.”

This confuses the potential buyers and requires additional action on their behalf. The ticket purchasers interested in your specific event, click onto the link provided. However, it doesn’t end there. They now need need to search for your event. In the meantime, they may find some other event for which they will buy a ticket, or they will get frustrated and give up altogether.

Unfortunately, the event organisers have no other option because the url ticket purchasing links, are always very long. These links are also impossible to rewrite for a normal user on his smartphone.

We have a solution for this. Every event created on the Mbooked platform automatically receives a normal link plus a short link which consists of the domain name “mbooked.com” and three random characters. For example “mbooked.com/XYZ” .

After the creation of your event in the admin panel, the links will automatically be available. Use it in all of your marketing communication, to ensure that the potential buyers land directly on your event ticking website and complete the desired transaction. No friction. Higher conversion rates.

Delight your buyers and make their life easier!