The Ultimate Guide to your Web3 Pitch Deck
Hi, my name is Chris, and I’ve been a developer for over 20 years. I founded and built up five companies, and have advised more than 200 founders on their business and fundraising strategies. As someone who has seen a lot of pitch decks, I have a lot of experience that I can share with you to help you create a great pitch deck for your web3 company. In this guide, I’ll provide you with a basic outline for a web3 pitch deck, as well as some tips on how to make your pitch stand out to investors.
As a general note: When creating your pitch deck, think of it as a movie trailer rather than a full film. The goal is not to include every single detail, but rather to leave your audience wanting more. Your pitch deck should serve as a teaser that entices potential investors, partners, and clients to schedule a call with you to learn more. — Christoph Richter
The Web3 difference: Focusing on Community and Tokenomics
One of the key differences from Web2 is in building decentralized networks and communities, rather than centralized platforms and services. This means that when creating a web3 pitch deck, it’s essential to cover two key topics: community and tokenomics.
👨👩👧 Community, because in a decentralized network, the success of your project will depend heavily on the participation and engagement of the community. This can be in a B2B or B2B2C case a community of partners who will integrate your solution, or in B2C the users themselves. And this means that you need to clearly articulate the value proposition of your project, show how it will benefit the community and encourage them to become active participants.
🌱 Tokenomics, on the other hand, refers to the economic model of your project, and how it will incentivize participation and provide value to token holders. This is particularly important in web3, as the use of tokens is a key mechanism for aligning incentives and ensuring the sustainability of decentralized networks.
By highlighting these two key topics in your pitch deck, you can demonstrate to investors that your…