Disruptor Daily: Why is e-commerce struggling to adopt blockchain?

Samantha Cabrera
Apr 16 · 2 min read

Disruptor Daily recently asked digital executives: what are the top challenges to blockchain adoption in e-commerce?

Without understanding the technical component of blockchain, retailers shy away from embracing an innovative new technology that will cost pennies on the dollar for transactions and sales. Yet e-commerce and traditional retail both stray from exploring this new frontier.

Who will pioneer the new era of e-commerce with blockchain?

As Mavatar CEO Susan Akbarpour told the publication, the number one hurdle preventing companies to take a chance on blockchain? “The top challenge facing blockchain adoption in e-commerce is the same facing blockchain adoption in every other sector: fear. Fear of blockchain’s decentralized and democratic nature, its novelty, and lack of well-defined user interfaces and applications.” When companies aren’t sure a new technology will resonate with their customer, they’re reluctant to take the plunge.

Akbarpour goes on to say, “The word ‘blockchain’ might perk up a lot of curious ears, but it won’t necessarily help convert interest into action. For blockchain e-commerce technology to cross the chasm to mainstream adoption, it will require a combination of prominent pioneering organizations, clever marketing, and well-designed systems that drive the complexity of this technology to the background and introduce applications the mainstream can touch, understand and use.”

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Samantha Cabrera

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Democratizing Influence Marketing on Blockchain

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