How Blockchain Enables Branded Affiliate Marketing
Branded affiliate marketing is an effective way to keep tabs on how every advertising dollar is spent. Instead of handing this off to a third party like one of the affiliate marketing conglomerates, retailers and brands are able to keep close tabs on how influencer marketing is making a major difference for moving products. Social sharing is the primary way the average shopper elects to make a purchase, which means it’s time for stores and brands to get in on the dollars spent in this medium in a transparent way.
C — CommerceSummit is the way to learn how blockchain at your store will streamline influencer and content marketing for good, making your retailer a leader in blockchain retail that entices consumers with a transparent and advantageous model, leading to more sales and profit, leveraging and investing on effective social media channels.
Every Medium of Content Can Make Retailers More Money
A major part of influence marketing is leveraging media content and allowing the shoppers to buy directly from digital, print and video content. Retailers want the ability to close the gap between the online and in-store shopping experience and branded affiliate marketing allows them to work with a consistency the shopper is able to advertise whether they ID a bag online seen on their favorite Sunday night TV show or if they’re excited about a pic-worthy display in-store.
Blockchain can definitely bring speed, transparency and scalability to this picture and help retailers and brands to be able to clearly and efficiently see ROI. Unlike outdated affiliate sales models where countless dollars are lost, and the most important influencers (top of the marketing funnel) go home empty handed, rewarding favorite nations publishers leaving the influencer nor the retailer with their fair cut of a transaction after affiliate companies take their piece of the pie.
In The Consumer’s Eyes Branded Affiliate Marketing Equals Trust
Branded affiliate marketing is ideal because it bears consumer trust. The retailer already has a relationship with the consumer — they already have the consumer’s trust. In the digital age, consumers are acting as the ultimate sales force for a store. The act of sharing products on social media converts to profit. Retailers can maximize this by offering their own store-branded affiliate marketing that’s simple and concise for the influencer to utilize.
Is Your Brand Making the Most Out of Social Sharing?
Right now, as this article is read, consumers are sharing online and influencing purchases. 60% of Snapchat users are 25 and under, giving us a rough idea of how much social sharing of products is happening on the platform. It’s not only about tangible products but also experiences: showing off a pic-worthy display in-store or utilizing smart shopping in-store features that are exciting to show off and demonstrate on a social platform.
Remember FOMO (fear of missing out) is real and consumers don’t mind inciting a bit of it for their followers. “Pics or it didn’t happen,” is an old Internet adage that rings more true than ever, which is why it’s prime time for retailers to make influencer marketing work in their favor with branded affiliate marketing programs. These branded affiliate programs are then enabled by blockchain, the transparent, seamless solution without fear of back office bottleneck of accounting and rewards influencers easily with cryptocurrency. Everyone wins.
What is mCart?
mCart protocol is a decentralized marketplace/influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging blockchain. Using smart contracts, marketers, influencers and shoppers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.
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