How does in-store compete with online shopping in 2018?
If you’re in retail, you know the online chatter constantly revolves around online shopping — but what about in-store shopping? Yes, we see the headlines of what stores are going under or closing brick-and-mortar locations, but remember that online shopping still accounts for less than 10% of total retail sales.When you put that statistic into perspective, you realize how many transactions still happen in stores. As of July 2017, major retailers like Ulta, Nordstrom, Apple, Dollar Tree, Dollar General, Sephora and more were on track to add a joint total 3,000 new stores.
Meet C-Commerce: The Future of Retail
The key tactic for retailers to grow with the future of shopping is to implement the new golden rule of digital shopping first. This doesn’t mean e-commerce. We call it “C-commerce” C for Consumer-centric, Contextual, Crypto, Collaborative and Connected Commerce.
This means digital shopping that is constantly transpiring on social media and online via publishers and influencers from various mediums, including TV, film and print. A focus on digital shopping means maximizing the various ways stores and products are being advertised in unconventional ways (i.e. user-generated social media). The approach of separating in-store advertising efforts from online advertising is a tired way of doing business. It hinders retailers because it doesn’t serve the consumer in the ways needed right now.
C — CommerceSummit is the way to learn how blockchain at your store will streamline influencer and content marketing for good, making your retailer a leader in blockchain retail that entices consumers with a transparent and advantageous model, leading to more sales and profit, leveraging and investing on effective social media channels.
Elevate The In-Store Experience
The average consumer is shopping online and in-store, but the exposure to product is happening primarily online. The retailer is doing itself and consumers a disservice if they only zero in on online-only accessibility, especially when millions of shoppers do the bulk of their shopping in-person. Studies show 60% of U.S. shoppers want real time in-store promotions on their phones. Think about when shoppers are out in malls, shopping centers and strip malls. They’re still on their phones, so it makes sense to merge in-store and online shopping advertising efforts in a fresh new way that benefits both the retailer and shoppers. Blockchain is the ideal model for this because it makes it easier than ever for a retailer to track their in-store and online shopping advertising endeavors. This omnichannel approach is what the consumer wants, what retailers are trying to attain and what blockchain allows us to do.
What is mCart?
mCart protocol is a decentralized marketplace/influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging blockchain. Using smart contracts, marketers, influencers and shoppers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.
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