International retail is wowed by mCart at ICSC RECon in Las Vegas
May 20th-23rd, mCart headed to Las Vegas for ICSC RECon 2018. This is the largest global commercial real estate convention in the world and this year, mCart was chosen as one of only 20 technologies chosen to be showcased as Innovation Concepts in the Grand Lobby of RECON 2018 to over 35,000 attendees.
How mCart Makes Omnichannel Shopping Easy For Malls
Set-up began on Sunday when our shoppable wall, rolled out in May 2018, went up in public for the first time. Designed to bring shoppers the ultimate omnichannel experience, the mCart shoppable wall that allows shoppers to quickly search, filter and browse the mall, communicate with stores’ sale reps and even take the mall home scanning a QR code, soon became the focal point of Innovation Concepts.
mCart technology which can be white-labeled to malls or shopping centers displays all of the property’s tenants in one place, making it easy for shoppers to browse at their leisure. Co-founder and CEO Susan Akbarpour, co-founder and Presiden Brom Mahbod and VP Amar Saigal all spoke during the mCart presentation for hundreds of excited attendees who could see the future of shopping, sales and advertising, NOW!
mCart was the proud Gold Sponsor of the Maxi Awards, the iconic retail real estate awards ceremony held Sunday evening.
International Crowds Loved mCart
International shopping center owners loved mCart and easily see the potential. Digital shoppers want easier ways to shop and most of all — they want options.
mCart gives shoppers the ability to shop between in-store and online with ease, communicate with in-store sales associates, put items on hold and email or text products to themselves or others. The platform pre-selected mCarts are packed with the latest must-have items and best of all, the mCarts never die. Unlike dead links that pepper content, including shoppable Instagram posts, mCarts can be refilled with current, shoppable products in a few easy steps from their influence dashboard which means maximizing the monetization of their content.
The Shoppers To Watch: Micro-Influencers
One of the most interesting subjects for visitors to our booth was the rise of the micro-influencer. Mall and shopping center owners were eager to hear that through social media, people are exposed to more product than ever and these recommendations and buying-influence stems from family members, friends and co-workers.
While there’s still demand for the latest shoes J.Lo wore on the red carpet, the conversion rate is rising for micro-influencers who already share and plug products on social media. A valuable marketing arm or salesforce can never possibly get capitalized with outdated affiliate platforms. mCart’s Blockchain layer, can automatically incentive millions of micro- macro influencers who convert browsers to shoppers online, making it easy for retailers to see what shoppers are buying based on whose recommendation and allowing influencers to finally see their fair share for prompting purchases.
mCart Shoppable Wall Was a Media Magnet
mCart received significant press during the event including a prominent write-up in the ICSC newsletter following the event.
Menlo Park, Calif.–based Mavatar paraded its blockchain-based mCart products. This publishing platform enables influencers to promote and shoppers to search the inventory of malls, digital and hybrid “phygital” — physical-digital — marketplaces on the web for specific products, according to co-founder and CEO Susan Akbarpour.
We appreciate ICSC’s and particularly the Innovation Concepts team for giving such a valuable opportunity to retailer innovators like mCart team to connect with their base in such an effective manner. Thanks to feedback from domestic and international retail property developers, mall owners and others in the business, we know mCart has a place to solidify omnichannel shopping for retailers looking to connect with shoppers and maximize their reach to enter a new era of retail.
