The C-Commerce Checklist For Retailers

C-Commerce stands for consumer-centric, contextual, crypto, collaborative and connected commerce.

Learn how to get your store ready with the C-Commerce approach for digital shopping, which encompasses in-store and online marketing efforts.

Is your store C-Commerce-ready?

1. Consumer-Centric — C-Commerce makes the most of every marketing effort, whether it’s in-store, print, digital media, influencer marketing or branded content. Cater to your core consumer in every facet for continuity in the consumer’s mind.
2. Contextual — Does your marketing happen in the context in which it’s most effective? Are you a beauty brand doing most of your marketing on Facebook, while the organic community is buzzing about new products on Twitter and Instagram? Ensure your marketing is in context with your core consumer. Enable influencers with user-friendly tools and they will do this work for you thanks to social sharing.
3. Crypto — It’s here and it works for retailers and influencers because it is easy, low cost and fast. Utilizing crypto, retailers have a bevy of new and exciting ways to pay influencers, reward loyal shoppers and retail both entities in their ecosystem of the brand. A viable token will create the repetition, ease and access your core consumer wants to be apart of. Remember your core consumer is already shopping with you — crypto allows them to do it more often.
4. Collaborative — Collaborative efforts are hot because they give everyone involved the opportunity for extended marketing reach. Collaborations open a brand to new audiences, giving you the disruption needed to gain an edge if you are a traditional retailer whose digital marketing efforts have been difficult to execute. Because people are communicating and connecting differently, your core consumer has changed — it is only a matter if are you willing to change with them?
5. Connected Commerce — Everyone’s an influencer and we aren’t saying that from a jaded marketing perspective. Right now, Grandma is chatting about a new pet food on Facebook, your nephew is showing off his new sneakers on Instagram and your co-worker is ranting about her incorrect coffee shop order….again. Connected Commerce means the way people are exposed to products and the way they communicate about them greatly affects buying power. Seeing a product is no longer enough. Consumers want to see other people with the product and only C-Commerce allows them to do that.

What is mCart?

mCart protocol is a decentralized marketplace/influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging blockchain. Using smart contracts, marketers, influencers and shoppers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem.

Copyright Mavatar 2018