Use This Secret Weapon to Boost Your Marketing Efforts
Let’s face it: Your company’s social marketing strategy is in dire need of an overhaul. Very few customers are commenting, sharing or even clicking on your links leaving you scratching your head wondering what’s wrong.
Understand that your company is not alone in facing this problem. The truth is that advertising is once again changing, as consumers have become hip to the content game in recent years. Consumers are getting savvier, and most can now easily spot an advertisement when they see one. As such, a different approach is needed to influence customers and penetrate new markets.
As Mavatar Advisor and Modern Marketing Executive at Edelmen Sara Aazadi recently pointed out, it’s time to start focusing on building trust not only with your customers, but also with your brand influencers.
“Advertising alone won’t move consumers to buy and we know consumers want to buy from someone they trust,” explained Azadi. “For influencer marketing to be effective, we need a system that accurately attributes who moved a consumer to purchase. This would allow retailers to move away from the default marketing methodologies of last click attribution.”
Susan Akbarpour, CEO and Co-Founder of Mavatar, offered further commentary in a recent Forbes article.
“Tracking marketing dollars to sales dollars is the advertiser’s definite right,
explained Akbarpour. “Phony metrics like CPM, PPC, CTR and CPA are wasting $37 billion a year, which, according to Proxima, equals 60% of annual digital marketing spend. We should leverage technologies that enable CPT. Last click destroys the top of the marketing funnel.”
Mavatar aims to turn the marketing industry completely on its head, with its disruptive and innovative approach to omnichannel and influencer marketing. Using Mavatar’s blockchain-powered platform, your company can leverage user-generated shoppable content to connect with audiences in meaningful and authentic ways — skipping the marketing fluff and getting to the root of the issue which is shortening the path to purchase and driving sales.
To get started, click here.
