Why do Hollywood and macro influencers need mCart? “Right now the entertainment industry is working for Google and Apple.”
Consumers love a TV show, a film, a book or a band and because of this ‘love’ they feel a stronger emotional connection to the products featured.
How To Make It Easy For Consumers To Shop Content
This is where the current state of Hollywood and the entertainment industry goes wrong. Why let consumers reach out to tech giants like Google and Amazon when they are seeking to buy product connected to the content they already love? There’s a better, smarter way to capitalize on content for years to come and it’s with mCart’s stellar technology that maximizes influencer reach, even for macro influencers like major film studios, mainstream publications and A-list celebrities promoting a project.
Hollywood and Mega Influencers are Missing mCart
At Big Data ’18 at UCLA, Mavatar co-founder and CEO Susan Akbarpour broke down just how much entertainment industry and other macro influencers in showbiz are missing out on by essentially routing shoppers to search engines when they want to buy something they see on TV or on a web video.
Why send consumers on their own hunt that’s bound to be infiltrated by poor CPC and CRM metrics, when mCart is the turnkey solution for monetization of content Hollywood and the entertainment industry have been waiting for?
mCart Monetizes All Content
With mCart, micro, macro and mega influencers have full control of the discovery to transaction, bypassing SEARCH process, enabling consumers an easy ‘pathway to purchase’ experience that shows them exactly what they are looking for.
Susan asked the audience whether they remember Jennifer Lopez’s green Versace dress at the 2000 Grammys? In January 2015, Google’s president Eric Schmidt cited the massive attention this dress received as a motivation for the creation of Google Image Search. Searching for this long-tail keyword still shows consumers a series of look-a-like dresses. Imagine if there was an mCart with all the similar dresses behind that Grammy’s show. That show could still make millions of dollars revenue out of that green dress!
mCarts directly connected to content of any medium allows for a corresponding QR code that consumers scan and are instantly met with a curated mCart with relevant product that excites them because of that emotional connection. This is the easy, smart way for macro influencers to gain the data they want to understand consumers’ habits and streamline the shopping process when searching for a coat seen on an actress or a dining room table spotted on their favorite TV show.
