Launch of MCH+ADX, an inter-game sending and receiving network, and Contract Servant as a new MCH+ partner!

Published in

NFT/ブロックチェーンゲーム事業支援サービス「NFTPLUS」

4 min readJun 11, 2020

To further expand the blockchain game market, MCH+ has launched MCH+ADX, a game-to-game transmission network for MCH+ partners!

Background of the launch of the “MCH+ADX” program

At MCH+, we have been actively working to lower the bar for blockchain game development and increase the number of games entering the market.
While the number of game operators is gradually increasing, the cost of acquiring new users is high, and even if the number of blockchain game operators increases, we were faced with the challenge that if we continue to do so, we will be competing for the pie from existing users.

Games that attract new users should benefit!

With the context above in mind, we have built a mechanism that allows us to send users between games and sends partial profits to the game that initially acquired the user first.
By receiving revenues even after a user has left your game, you can increase the ROI of acquiring new users and provide an environment where it is easy to carry out aggressive promotions.

Functions of MCH+ADX

1. Base reference function

MCH+ADX partners are able to return a portion of the revenue to the game operator when the game operator X acquires new users and the target user subsequently spends in other partner games.

2. Promo Referral Function

It is possible to share the revenue for collaborative campaigns such as NFT conversions, when you want to actively send customers between games. Users who participate in the campaign will be recorded with their Ethereum address and a portion of the revenue from the tagged user will be returned to the sender immediately or after the campaign.

<Further MCH+ADX Partners under consideration>

-My Crypto Saga
https://www.mycryptosaga.net/
- CHOJO ーCryptoGirlsArenaー
https://chojo-cga.seventage.co.jp/
- ChainGardians
https://chainguardians.io/

Marketing support offered by “MCH+“

Providing know-how and cost sharing as marketing support

We support the marketing of blockchain games by scaling up our know-how from our previous demonstration experiments with “My Crypto Heroes” and “Cryptospells”.
We will proactively implement and execute marketing efforts with multiple MCH+ partners, which are difficult for a single company to take on.

Sharing a part of the cost of CryptoSpells TVCM.

Example: Campaign with virtual currency exchange bitFlyer

What is “MCH+”?

MCH+ is a four-part support program (development support, ecosystem building support, finance support, and human resource development support) that offers the systems and know-how developed for the popular blockchain game “My Crypto Heroes” (hereinafter referred to as “MCH”).
By using the MCH+ framework, the company will be able to develop a full-fledged blockchain game in a short period of time by providing know-how on the development, marketing and legal barriers of blockchain. We will also provide an NFT conversion system that is necessary for inter-game collaboration and collaboration with other participating games, such as Minecraft, to support early ecosystem formation.
If you are in the advertising industry and would like to work with us on a promotion for a blockchain game publisher or if you are a game company operating or considering blockchain games, we are looking forward to hearing from you.

Official MCH+ page: https://www.mch.plus/

— — — —
*The content of the announcement is subject to change.