Tropical Fantasy Social Brand Identity

To accompany a recent brand refresh, Tropical Fantasy came to my agency for assistance in establishing a style guide and content strategy to build their fledgling Facebook presence. Their goal? To reach urban, millennial youths looking for a refreshing drink to match their fresh lifestyle.

Through voice filters, a brand manifesto, and celebrity voice icons, I created the tools needed for any copywriter to start working on the Tropical Fantasy brand. The new TFAN was smart, cocky, terse, and bold. It insisted on emoji usage, and was both knowledgable and edgy with how it wielded its pop culture knowledge.

Below are some of my favorite pieces from this content launch, all of which were written and designed using the style guides I helped to create.