Making people feel calm

Business can play a vital role in reducing the growing stress that’s overtaking us all.

As the scope and speed of information increases, so does our anxiety. As the world situation becomes more fraught, so does our worry. As day-to-day life becomes more hectic, so does our stress. As choices multiply, so does our indecision.

It gets to be too much. It closes us down. It makes us less kind to each other. It gets on our nerves. It freaks us out. Our lives degrade, our hopes dim, and our spirits dampen. We become less focused, motivated, and productive. It sucks.

Your business can help people feel calm by striving to be easier to work with, be with and live with. Find ways to reduce the stress associated with learning about, buying, installing, using and servicing your products. Focus on making products that specifically strip out stress from people’s lives through new ways of solving problems and greater product reliability. Find ways to make your products less damaging society and the planet, and therefore less stress-inducing to your customers and employees. Create an empathetic service culture that is highly-attuned to stressed out customers. Create a business culture that promotes harmony, common purpose, and a civilized workplace.