Make It Simple

When you collect the unnecessary, you waste someones time and create barriers for those you are trying to engage.

Bethan Bishop
Nov 1 · 3 min read
purchased via Canva

I created a sign-up sheet for my new newsletter this week. I shared it with a friend and he asked why I was collecting surnames along with first name and email in the form. I had no reason, I had simply kept the standard form unchanged without…

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Bethan Bishop

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The Impact Mentor

Med Daily

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