House of Medallion — Community Digest 02.23
Welcome to our *new look* House of Medallion community digest: a members-only resource for the most forward-thinking leaders in music and technology. First things first, we’re thrilled to unveil our brand new website, featuring a refreshed new Medallion logo and all of our artist communities in one place. It’s rather nice, don’t you think?
COMMUNITY HIGHLIGHTS
My Morning Jacket — One Big Family :: My Morning Jacket launched their One Big Family community this month, prompting thousands of their top fans to join within the first 24 hours. In One Big Family, fans are already sharing their favorite MMJ moments from the past year to the community’s Studio surface. One Big Family members also claimed their free, limited edition digital record of ‘Wordless Chorus’ [Live at Hollywood Forever Cemetery], which unlocked exclusive access to a full live video from the performance.
Tycho — Open Source :: We launched a brand new multi-track digital record collection format for the 20th anniversary of Tycho’s debut The Science of Patterns EP. The EP was originally released in a limited physical-only run 20 years ago, with its digital record collection release marking the first time it was ever made available digitally, exclusively to his community. Fans and collectors who purchase the open edition digital record gain access to stream the EP and download the uncompressed audio files, with all buyers entered to win one of over 100 golden ticket rewards that include:
- Tycho’s personal Korg Minilogue synthesizer used for majority of sounds on Epoch and toured live from 2016–2022Tycho virtual studio tour
- Tycho branded pre-release Ledger Stax
- 1 of 1 Tycho-designed gold leaf digital version of the album
- 20 exclusive 5 of 5 special edition variations of the artwork designed by Tycho (100 exclusive artworks total)
By featuring a multitrack listening experience within a single NFT purchase more closely resembling what fans are used to on traditional platforms, we believe this product can drive mainstream fan adoption and become the gold standard offering for album NFTs as more and more countries around the world begin counting album NFT sales towards official chart placement.
Read more about it here.
Palaye Royale — Royal Council :: We launched a brand new product offering with Palaye Royale for the inaugural digital edition of their popular graphic novel The Bastards, selling out all 333 editions in hours and creating an immersive collectible experience for fans extending far beyond the page. Featuring never before seen animations, it was made available exclusively to The Royal Council, and granted holders a host of collector benefits including an exclusive unreleased track and music video, and the right to have their name or handle published in the physical pressing of the next graphic novel.
This immersive content surface can be utilized by artists across multiple formats, creating richer more engaging fan experiences for album releases, graphic novels, lyric sheets, scrapbooks, poetry and more.
Read more about it here.
HOUSE MUSIC
Medallion essentials hand-picked each month from our house to yours.
Originally published on March 1, 2023.
