Community Impact: Jungle’s Exclusive Pre-Sale Ticketing Campaign

TL;DR: 67% of total pre-sale ticket sales sold through their Medallion-powered JFC Community

JFC London Pre-Sale Case Study

For the top fans of artists, securing tickets to an eagerly anticipated event can often feel like winning a golden ticket. Jungle, the renowned British electronic sensation and Group of the Year winner at the 2024 Brit Awards, leveraged their Medallion-powered JFC community to orchestrate an exclusive pre-sale campaign for their London O2 show in September. By targeting their own community, the band clearly demonstrated the immense value of direct-to-fan engagement and commerce.

Campaign Overview:

Jungle, recognizing the importance of nurturing their community, extended an exclusive pre-sale opportunity to their most dedicated fans through Medallion. This targeted pre-sale rewarded the loyalty of their top fans, ensured more tickets ended up in the hands of enthusiastic attendees, and generated key data points on purchase activity that the band can leverage in the future.

Final Numbers and Results:

With a venue capacity of 12,900, there were 8,167 tickets allocated for various pre-sales, out of which an impressive 4,599 were sold through JFC. Remarkably, Medallion accounted for 67% of total pre-sale ticket sales and clinched 35% of all venue tickets sold.

The campaign bore fruit beyond ticket sales, propelling a 28% surge in community growth, welcoming over 6,000 new members. Furthermore, the pre-sale announcement ignited a 5x increase in community engagement, underlining the fervent anticipation among fans.

Key Takeaways:

• Exclusive Engagement: Offering a dedicated pre-sale window and code exclusively to the JFC community fostered a sense of exclusivity and appreciation among fans.
• Fully-owned Data: Jungle’s ownership over their fan data allows them to market directly to the fans, wherever and whenever they please. They are not forced to request access to this from large platforms or DSPs. In the future they will continue to build an even richer data set of fans who have converted into buyers.
• Community Growth and Engagement: The pre-sale initiative not only drove ticket sales but also catalyzed substantial growth and engagement within the Medallion community, indicating a deeper connection between fans and the band.

Jungle’s JFC pre-sale for the O2 exemplifies the power of community-centric marketing in driving tangible results. By prioritizing fan engagement and exclusivity, Jungle has not only facilitated seamless ticket sales but also cultivated a thriving ecosystem of passionate fans.