Persona for Meetr — a group scheduling app I built to help people make plans with friends collaboratively. More at medhaghatikesh.com.

Personas

Personas are a great way to capture everything you’ve learnt about your user. They represent the user types that will use your product. The key is to weave together a relatable story about who this person is and what their needs are. A persona helps you build empathy for your user. Having a persona to refer to while building your product serves as a reminder to always put the user needs first. At Product School, I learnt that you begin by making a persona that represents your largest user type, and focus on building a product for them. A persona usually has the following:

  • Demographic information
  • Characteristics
  • Needs in the user’s voice
  • A quote in the user’s voice
  • Photo and name you can relate to

Originally published at medhaghatikesh.com.

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This is where I write about products, product management, and sometimes about being a woman in tech.

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Medha Ghatikesh

Medha Ghatikesh

Product Manager @Groupon. Prev:@MyFitnessPal, Under Armour, Orion Health. Edu: CMU, University of Auckland. Born: 🇮🇳 Raised: 🇳🇿 Living: 🇺🇸

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