4 Tips on Disability Inclusion for PR & Social Media Pros

bottom line: if it’s not accessible, it’s not inclusive

The Public Relations Student Society of America (PRSSA) graciously invited myself and some brilliant minds like Beth Haller and Elaine Kubik to take part in a Twitter chat on disability inclusion in communications and media.

The conversation was compelling and provided insight to students about how pros communications professionals can be more inclusive, resources they can use, and things to remember.

It took place during a busy week for many, so I wanted to share some tips and links from the #PRSSAForAll Twitter chat. I hope the following provides a basis for discussions within your own public relations and social media teams.

1. Every Communications Plan Should Be Inclusive

If you’re on a team creating a strategy for the next month, six months or product launch, you should be discussing what role disability will plan in your planning. Maybe it’s small where you’re just making sure your landing page is accessible — or maybe it’s bigger where you’re developing your diversity + inclusion messaging, and you need to discuss disability messaging.