Ad Blocking, Ad Avoidance, And The Reality of A Consumer-Controlled World

At our Media Future Conversations event in San Francisco last month, we had the privilege of hosting an invigorating panel about the causes and effects of ad blocking on our industry — and it might not be all bad at all.

We were joined by Brendan Eich, CEO of Brave; Mark Addison, minister of special affairs at Adblock Plus; Cari Weisberger, director of media services at Traction; and Scott Meyer, CEO of Ghostery. Here’s a video of the panel highlights:

(Header image Creative Commons-licensed, via.)