The Things That Get Me Excited for the Future

The pace of growth in the realm of technology is undoubtedly at its fastest in…

What If We Never “Needed” Advertising?

What if solving the problem with advertising is not about focusing on attention, but…

Command Attention, Command The World

Humans make a choice in every moment where to direct their attention. And, like energy, it can…

What Will The Advertising Campaign of the Future Look Like?

What We Talk About When We Talk About Audience

The ad industry has a bad habit: All too frequently, we take a word that has…

Ad Blocking, Ad Avoidance, And The Reality of A Consumer-Controlled World

The Problem With Digital’s Addiction To “Views”

Understanding Shifting Consumer Behavior

A connected consumer is, in many ways, also a more distracted consumer. A panel of…

On Viewability, Accountability, And Corn

What the experts had to say at #MediaFuture Conversations: San Francisco