A watermelon explodes in digital’s latest exemplary viral hit.

The Problem With Digital’s Addiction To “Views”

When is a view not a view? It turns out that in the digital media business, when we talk about “views,” sometimes we’re talking about pretty different things. At this spring’s Media Future Conversations event in Los Angeles, industry leaders including FX Networks chief John Landgraf discussed the digital ad world’s addiction to “views” and why it’s problematic when our numbers don’t line up. Check it out in the video.