Promotion of Fit Teas

If you have an Instagram, you have probably seen an account promoting Skinny Tea, Fit Tea, and all these other “healthy teas” that will help you lose weight, shed fat and make you feel less bloated.

I know I was mesmerized by these photos of women posing with their healthy teas and six pack abs, but do these teas really work? Will they really get you a rock hard body? What is in it that can help you obtain sexy abs and skinny legs so quickly? Is there a certain ingredient in it that you can only get from the Amazon rain forest that diminishes all your fat?

I did some research and these are the ingredients:

· Green tea

· Oolong Wu Yi Tea

· Roobios Tea

· Ginger

· Pomegranate

· Guarana

· Stevia

· Birch

· Corn and Honey Powder

In my opinion, these ingredients aren’t that special and you can definitely get most of these from the store or tea shop. So what is so appealing about these teas that has everyone buying it? Celebrities. Every now and then I see photos of celebrities on my Instagram feed sipping on their Fit Teas and explaining how well it works and how much better they feel after consuming it for a week.

Lots of brands use Instagram to market their products and use celebrities to endorse it. When people see their favorite celebrities using a certain product, they will most likely want to use that same product because they think that if they use it, they will somehow feel more connected with that celebrity and feel like they are living a similar life by using the same things as they are. This ties in with the uses and dependency theory where we use the media to satisfy our individual and social needs.

The media feeds us products that they think we need and want, so we rely on the media to provide us with the newest or coolest product or brand out there. I know when I see something that my favorite celebrity is using I look into it to see if it is something I want to buy.

With Fit Tea, celebrities are posing with the product promoting it, saying that this tea makes them look the way they do, but in reality, tea alone cannot instantly make you skinny over night. We all know that actually being fit is a mixture of the right diet and exercise, but we still fall for these images that Instagram and the media shows us. We can apply this to the cultivation theory as well. We see these images of extremely fit girls holding their Fit Tea and we think that by just drinking the tea we will look like them. False. The images don’t display what the girls are eating and how much they exercise. The media provides us with a false image of reality.

The next time you see a product such as Fit Tea or any other products that can supposedly make you “skinny” over night, think twice. The media has its way of pulling you in and thinking you need something when you actually don’t.