Boost Instagram Engagement with Post Addition Feature
A new feature allows you to add your photos to posts on other people’s Instagram accounts. This is different from the co-authoring feature. Let’s dive into the details of this new Instagram post addition feature.
by Gangstar (MediaBrain Content Editor)
This article was written in Korean and then translated into English. Therefore, the attached image was captured from the Korean version of Instagram. We apologize for this inconvenience.
What is the Instagram Post Addition Feature?
If the post author allows, you can add photos or videos to their post. A post with co-contributors can include up to 20 photos or videos.
- No one can see the content you added until the post author approves it.
- Approved photos and videos will include your name and profile picture.
- The added content will only appear in the post you contributed to and not in your feed or profile.
- You can delete your added photos or videos anytime.
Note: If your profile is private, only the post author’s followers can see your photos or videos. If the author’s account is public, your added content will be visible publicly. This means even if your account is private, it will still be visible if the post author has a public account.
How to Add a Post on Instagram
- Click on the photo you want to upload to your feed and enable the option to allow others to add to this post.
- Read the description and confirm.
- Once the option to allow others to add to this post is enabled, click share and upload.
After uploading, the photo will appear on your account. At the end of the post, you’ll see an “Add to Post” button, and each photo will have a “+Add to Post” button.
If you want to add more photos, click the “Add to Post” button and upload the photos. Click done, and the new photos will be added at the end of the post.
How to Add Photos or Videos to Someone Else’s Post
Now, let’s see how to add photos or videos to someone else’s post. From the content of the Test_1 account where the “Add to Post” feature is enabled, the new Test_haja_insta account can click the button and upload photos.
The Test_haja_insta account will show as pending approval. The photo or video request will be sent to the original creator, Test_1, for approval. Test_1 will receive a notification that Test_haja_insta requested to add content to their post.
If Test_1 approves, the photo requested by Test_haja_insta will be uploaded at the end of Test_1’s feed.
If they do not want to upload it, they can reject the request.
How to Use the Instagram Post Addition Feature for Marketing
Now that we know how to use the Instagram post addition feature, let’s explore how to use it for marketing. One example is using it for a voting feature. One of the unique aspects of the “Add to Post” feature is that each photo can receive likes, which can be used for a contest.
For example, lish.wist hosted a funny dog contest where the winner gets a free photoshoot. Initially, the account owner uploads a photo, and at the top, you see the accounts that added to the post.
As you swipe through, you see photos along with each participant’s account. Each photo can receive likes, and the number of likes is counted for the contest. Likes can be duplicated.
At the end, the “Add to Post” feature appears again. Currently, it’s disabled for adding new posts. This feature can be temporarily enabled for events to drive engagement, then disabled once the event ends. This contest was so popular it continued to season 3.
The Instagram post addition feature allows participants to add their photos to other people’s feeds, enabling collaborative content creation. Multiple participants can share their photos in one post, creating a synergy of diverse contributions. This feature effectively encourages more interaction and engagement within the community. As seen in the examples, this feature goes beyond simple photo sharing to foster two-way communication and collaboration, providing users with a richer and more meaningful social media experience. We look forward to seeing what creative ideas and content will emerge next!
