Alejandro Brega
Sep 4 · 3 min read

Google has begun notifying via email to the creators of content that monetize through AdSense (mainly through the YouTube platform, although web pages are also included), the changes that will reach the platform from September.

These changes refer to the monetizable content policy in AdSense, clarifying those contents that may be monetized, and those that will have “restricted sources of advertising”.

In a first reading it is easy to get confused, so it is necessary to explain the main differences between the two types of content, and how they will affect the creators of content.

Content that cannot be monetized

According to Google, publishers often ask for simplification and clarification of monetization policies in AdSense, so they have decided to explain the new policies, and how they affect users. First, we have the policies for Google publishers, which refer to those contents that cannot be monetized. In other words, all those contents that are within the non-monetizable, will not obtain any type of income:

  • Illegal content
  • Material related to child sexual abuse and pedophilia
  • Intellectual Property Abuse
  • Content on products obtained from threatened or endangered species
  • Derogatory or dangerous content
  • Facilitation of dishonest behaviors
  • Fake content
  • Malicious or unwanted software
  • International Marriage Agencies

Google is clear and concise, any material published with this type of content violates YouTube’s policies and cannot monetize (in addition, in all likelihood, it will be removed from YouTube as soon as they detect such content). In the most blatant cases, Google reserves the right to suspend or cancel your account if you try to monetize content that violates the policies.

Content with restricted advertising sources

Content with restricted advertising sources is the main novelty. This refers to material that is no longer a violation of Google’s policies but which, in certain cases, may cause fewer ads to be shown or that none are directly displayed.

  • Sexual content
  • Nasty content
  • Explosives
  • Pistols
  • Gun parts and related products
  • Tobacco
  • Recreational drugs
  • Inappropriate use of alcoholic beverages
  • Online gambling games
  • Prescription drugs and pharmaceutical products or unapproved supplements

This type of content will have restricted advertising. This means that the advertising that will be shown will not be related to the content and that, in case there are no advertising sources “suitable for this inventory”, no ads will be shown.

Monetizing content included in restrictions for Google publishers will no longer be a policy violation. Instead, we will restrict advertising on that content as appropriate, based on the preferences of each advertising product or advertiser.

In short, if you try to monetize content included in publisher policies, they may close your account, and you will be violating Google’s policies. On the contrary, if you try to monetize content with restrictions for publishers, you will receive fewer ads and, in the worst case, none, but you will not be working against Google’s policies.

As we anticipated, the changes will arrive in the month of September, so there is nothing left but to wait a few days for the new policies to be applied to the content of the editors.

Originally published at MediaFem.

MediaFem Blog

News, analysis and events dedicated to the Ad-Tech industry

Alejandro Brega

Written by — Startups, fintech, e-commerce, crypto and online advertising.

MediaFem Blog

News, analysis and events dedicated to the Ad-Tech industry

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade