Medialooks announces MFormats SDK, a new multimedia API for Windows developers

Amsterdam, Netherlands — September 12, 2014 — Medialooks today announced the first beta release of MFormats SDK, the company’s new video API for Windows developers.

MFormats SDK is an intuitively simple software development kit for high-level software developers working in C#, VB.NET and Delphi. The key benefits for the customer are: the support for multiple containers and compression formats, direct low-latency integration with leading hardware vendors (Blackmagic Design, DELTACAST and Stream Labs), tremendous ease of use and full control over the application.

Medialooks has recently published a blog post explaining the key elements of MFormats’ architecture and code samples. Over 300 customers have already expressed interest in the new product and signed up for the newsletter.

MFormats SDK will eventually become a lower-level backbone for MPlatform — a popular broadcast automation SDK that powers some of the industry’s leading broadcast solutions. Medialooks’ products are designed to save costs and development time for some of the popular use cases in the following areas: virtual studios, playout automation systems, live production switchers and 24/7 ingest solutions. MPlatfrom SDK was designed for the needs of the broadcast industry. With this new product Medialooks targets a broader market and positions it as a must-have tool for any multimedia-related technology company.

Medialooks, founded in 2005, provides broadcast customers with a high-level software development kit to quickly build playout automation, virtual studio and video capture solutions. Customers include PlayBox Technologies, Arvato Systems, Masterplay, Winjay, Etere, Axel Technology, Xeus Media, Wolftech and Broadcast Play.