3 Things We learnt from Partnering with Grohe

We partnered with Grohe, the global bathroom solutions company, during some time back. We learnt some vital PR lessons and we’d like to share them with you! Ready? Lezzgo!

How it started

Grohe was set to launch its GIVE project in Nigeria — the Give Project is Grohe’s signature plumbing and installation training program. The task? Grohe partnered with Media Panache to draw top of mind awareness around the brand and the impact of the Give Program.

Lesson 1

Radio isn’t old fashioned — it very much still works! We spinned well targeted radio interviews on popular channels, which helped to build awareness among a key part of our target audience. The interviews shed light on the Grohe Brand, the Give Program and the impact it would have on Nigeria’s plumbing industry.

Protip: Driving awareness on Radio works best if the targeting is on point!

Lesson 2

There’s something to be said about a brand that is in the news for good reasons. Grohe’s Give Initiative was publicized on top-tier news platforms giving the project a wide reach, huge buzz and permanent online content that still continues to influence their TA.

Protip: Good media is good business! Getting your brand’s project on popular news platforms is always worth the investment!

Lesson 3

A great way to connect with your target audience is to give them updates — in real time! The Grohe Give Official opening ceremony was streamed live on @Pulseng’s Instagram with thousands of viewers engaging with the ongoing activities, making enquiries and asking questions!

Protip: Make your audience a part of the process, letting them in on BTS is key to building trust. Show don’t tell!

Our PR Magic & The Results

Over 3.9 million brand awareness impressions made across different platforms for Grohe GIVE Inauguration! Is that terrific or what?

Enjoyed reading that? Drop a 🔥in the comments and stay tuned for more!