What is a Walled Garden? And why it is the strategy of Google, Facebook and Amazon Ads platform?

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Welcome to the Digital Walled Garden Era.

What is a Walled Garden?

Case study: Running a retargeting campaign on the Facebook Walled Garden

1. How to track users

Expose them with a marketing message

Monitor the performance of the campaign

Ok, looks great. So, how can I build my own Walled Garden?

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“What is?”

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