Magento and Odoo — Two powerful weapons, working together

Originally posted on Mediaweb’s blog on Apr 13, 2020

Choosing a platform is the first and probably the most important step in creating a technology enabled business. You’ll have to decide between something built exclusively for you or something that already exists is narrowed down to the way you perceive your business.

There are two important questions that you need to answer right in the beginning:

1. Is your business focused on how you present and sell your products?

In this case, the front-end will be an important part of your business, so a platform that was born to optimize storefront customization and shopper experience, with highly extensible themes might be the best choice, ence Magento.

2. Does your business require handling of warehouses, support and returns making it back-end heavy?

In this case, Odoo platform might be the right choice, as it was built aiming to be much stronger on the back-end.

Magento has been the leading ecommerce platform in the market, running on over 250 000 websites, while Odoo just recently entered this area of the market. Despite all the power of Magento, Odoo ecommerce is a force to be taken account of.

While Magento can deliver a powerful front-end derived from its backoffice/ themes functionalities, Odoo has the full package having some business applications integrated, allowing you to connect your ecommerce store with invoicing, inventory management, marketing and other numerous applications.

Features and Functionalities

Odoo is a modular platform with an easy-to-understand user interface and offers several features, customization and integration.

Magento, on the other hand, is the most powerful ecommerce system available which is open source and SEO friendly. It’s also a powerful CMS and has a massive community of active developers always coming up with new functionalities and extensions to power up your ecommerce.

Backend functions

Odoo is a good option for small to medium businesses as it not only provides an easy way to manage all business operations but also has a strong back-end process.

When using Magento, we should remember it has an advanced backend but only for ecommerce related functions. Another thing about Magento is that its developers’ committee is extremely active coming up with powerful extensions.

An Overview

Odoo
Odoo helps growing a business, boosting your ecommerce productivity allowing you to get a bigger R.O.I. (Return On Investment). In a single platform, you’ll be able to manage all the tasks that your business requires.

Magento
Magento is considered one of the best ecommerce platforms out there. Magento ecommerce websites make online shopping easy and with a better and simpler UX.

But we aren’t here to discuss which one you should choose. What I want to talk about is the possibility of connecting them and making them work together on behalf of your company.

Having the integration working will bring you a lot of benefits:

• Magento has a lot of themes, features and experienced integrators.
• You’ll have efficiency and flexibility of your business processes courtesy of Odoo.
• You’ll have the ability to import products from Magento to Odoo and you’ll also be able to import Magento customers into Odoo contacts and leads.
• All your orders and invoices from Magento will also be available on Odoo.

Bottom line is that Magento and Odoo combined together can make your business run more quickly and efficiently due to simplification and automation of the online shop as well as optimization of your resources.

We’ve been working with Magento for some time now and we recently became Odoo Partners. You can check out what we can do for you here.