The concept of Culture on the Corporate World

Luis Fernandes
Mediaweb Creations
Published in
3 min readDec 22, 2020

It’s hard to define the concept of Culture on the Organization level. Most of the time it can be defined as your company’s own personality, what drives it further. It’s Culture that defines the environment in which your employees work.

Building a strong and well-structured Culture within your organization will have positive consequences on your work environment, company mission, ethics, values, goals… This will result on a more dynamic team, where every employee is held accountable and at the same time all members will have respect for each other and for the company as an entity.

What makes it so important?

Everything you can define in life has a value attached to it. Taking into account that organizational culture can be defined in different ways, we can say it has many values. Normally, values come from the experiences and knowledge that the founder accumulated until this day — these will be the base for the ever-growing Culture of your organization. There are other things that are going to continuously shape it, like the working processes, methods, and all those “invisible” parts of the organization.

The assumption is that if employees follow and understand the structure and process of the company’s culture, their goals will be taken down and your journey from the beginning to the output will be smooth sailing.

Like everything in life, over a period of time, Culture needs to be rethought and taken into consideration that not all of the starting beliefs are major or even useful for the company.

There might be a time where leaders may start thinking that the first principles and early beliefs don’t all make sense anymore, therefore they can change ones and eliminate others, to get the best out of them, leaving only the important ones that form the structure of the company. Culture can be deeply chained in the company’s growth, thus making changing it a harder task.

Some companies invest in their culture with employee participation on all levels and that helps employees understand the value they have to the corporation they work for!

Employees tend to be happier at work when their needs and values are similar to the ones in the workplace since it becomes easier to develop stronger relationships with their coworkers.

Most of the time, Culture is the steering wheel of the organization. It creates a bubble in which employees aspire to conquer goals set by the company. The way every employee’s effort is measured is also defined by it.

Organizational Culture can really help you build a more comfortable workplace to be all day, making it seem that the day has gone by so fast that you’ll want to be there the next day, just to see if you can notice it.

Acceptance of the Culture is linked with how employees are willing to change with the organization.

Organizational Culture is, most of the time, good leverage for the development of the company. It is important to mold it to the market you are on and your competitors, in order to be the golden fish in the pond.

Invest in your Culture, build your organization starting from the inside. Strong pillars make a strong building, strong Culture makes a strong company.

Check out Mediaweb’s values and how they help us grow as a team.

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Luis Fernandes
Mediaweb Creations

Frontend Developer • Account Manager • UX Researcher