BEURATORS

BEURATORS are influencers within the MEDIBEU community. They play a crucial role in delivering accurate information to targeted groups and also help medical institutions with marketing strategies. This article will cover the 2 types of BEURATORS present in the MEDIBEU platform!

STRATEGIC BEURATORS

The first type are STRATEGIC BEURATORS. They are business-centered and mainly responsible for the communication between users and medical institutions.

Understanding consumer demands may be overwhelming. In order to relieve the burden and improve interaction, BEURATORS offer Customer Service support in order to create efficient and targeted contents to potential users.

While business-centered BEURATORS provide a diverse set of options to users, they also analyse potential users based on geographic and demographic aspects. Marketing is focused on followers, which in turn, by sharing their own experiences, are rewarded with MDB tokens.

PARTICIPATION BEURATORS

The second type are the PARTICIPATION BEURATORS. They are user-centered with contents that focus mainly on reviews.

Instead of using traditional marketing methods, BEURATORS generate creative review contents to incite user participation. By doing so, the interaction between users increases, offering a unique experienceto compare and share their thoughts, just like an SNS platform!

Based on likes, referrals and other statistics, contents may also be used as marketing tools for medical institutions.

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