Overcoming the Shortcomings of the Zealy Engagement Platform
Web3 community involvement is a fundamental shift in how people communicate and work together in decentralized digital ecosystems. In contrast to traditional community engagement, Web3 uses decentralized networks and blockchain technology to provide transparent, incentive-driven, and participative interactions.
Web3 community engagement platforms let users participate, communicate, and influence the course of communities more inclusively and democratically using tokenized incentives, decentralized governance, and gamified experiences.
This innovative approach redefines online interaction and cooperation dynamics by encouraging active participation and allowing users to profit from the value they generate inside these communities.
This article will highlight Zealy's strengths and shortcomings in web3 community engagement, then look at how Meeds compares and differs.
Zealy Engagement Platform
Zealy is a robust platform that encourages community engagement in the Web3 domain. It acts as an “action layer” over any application, providing various features and functionalities to promote user involvement and contribution. Let’s examine its characteristics, capabilities, challenges, and possible influence on the Web3 community interaction scene.
Featue-wise, Zealy has all the project needs to run community activation campaigns.
Quest Creation: Zealy provides various quest settings, including Twitter followers, Discord participation, article creation, quiz responses, and more. Zealy offers a combination of permanent and time-bound quests, encouraging active community involvement and offering rewards for participation. It allows for setting up action permissions and deadlines for responses.
Leaderboards: The platform displays rankings of contributors based on XP points earned from quest completion. The leaderboard is arranged in a first-to-submit, first-to-top algorithm, fostering healthy competition and recognition.
Sprint: Zealy allows setting fixed periods for quest completion, with rewards distributed to top performers and sometimes other random participants at the end of a sprint.
Analytics: Zealy provides comprehensive analytics for quest achievement and other community engagement activities.
Top Challenges with Zealy
Despite Zealy’s powerful tools for community engagement, community participation still has difficulties as community engagement is often human-powered, leading to inefficiencies and low transparency.
Community Activation
Activating a community in Zealy is a complex process that involves numerous intertwined issues, such as motivating participation, recognizing contributions, losing proof of contribution, and project authentication.
Zealy allows individuals or projects to create communities without proper investigation, leading to the onboarding of fake and scam projects aiming to steal from participating contributors.
This has posed a big threat to the contributors and community as genuine projects need help convincing contributors of their true existence, resulting in low generic engagement.
On the other hand, many contributors no longer trust all the projects they find on Zealy, as most have lost a lot of funds, time, energy, and other resources without being rewarded.
Incentive Design and Management
Designing and managing effective incentives for community engagement is critical to fostering community growth.
While Zealy offers a leaderboard system to identify sprint winners, the design and management of these incentives are controlled by the creator of the community space, with no assurance of distributing the rewards to the contributors at the end of a sprint.
The design and management of these incentives have caused projects to be unfair to some contributors.
For instance, A project may pay ten top contributors and design the reward structure as follows: 1st position $100, 2nd position $70, 3rd position $50, and 4th to 10th $20. As the case usually is, all ten contributions end up having the same points, only that the leaderboard arrangement is made according to who submitted the task first, not considering that all contributors have successfully engaged in all tasks and earned their points. So, the contributor on top of the leaderboard walks away with $100 and has the same points as others, meaning that others are cheated.
As a result, contributors no longer develop an interest in engaging for project hubs, leading to poor engagement outcomes.
How Meeds Addresses Zealy’s Shortcomings
Meeds is a new breed of community engagement platform based on the principles of decentralization, openness, and fairness, which are the very basis of Web3 and are all out to address the shortcomings of the Zealy platform.
Equitable Distribution to Contributors
To deal with the challenges of community activation complexity, Meeds DAO currently evaluates projects before onboarding them on a hub. They have a free onboarding program where they currently hand-pick projects that apply.
Though there are no particular outlined criteria for selecting a project for onboarding, Meeds DAO is interested in partnerships with projects dedicated to decentralization, transparency, impact, and democratic decision-making processes. They have a plan to involve community votes in the selection.
But Meeds' long-term vision is that its ecosystem (aka the WoM) should self-sustain and run autonomously in a decentralized way. Meeds DAO wants to provide chances to projects of all sizes as long as they generate genuine engagement.
Creating a project in the Meeds ecosystem has a cost; the project must either stake MEEDs or rent a Deed on their decentralized marketplace, which helps filter bad / scam projects.
Also, based on actual activity, Meeds calculates an engagement score as a project reputation. This score indicates a hub’s level of community engagement and how fairly it rewards contributors.
Equitable Distribution to Contributors
Meeds DAO addresses incentive design, management, and distribution issues through its carefully crafted model to ensure equitable distribution among all contributors.
Meeds DAO emphasizes equitable distribution of reward tokens to contributors.
Like Zealy, Meeds uses a system of points attached to various tasks available. Contributors accumulate points as the tasks they perform are verified by reviewers.
Where Meeds differs is that contributors are all eligible for rewards, irrespective of their position on the leaderboard. Token rewards are automatically computed based on the exact points accumulated by the contributors. The calculation is done pro-rata, meaning that each contributor gets the exact share of his points in token rewards.
This mechanism rewards all valuable work; everyone gets what they deserve.
In Meeds, reward distribution is done on-chain at the end of the period (usually a week) by transferring earned tokens directly to the contributors' wallets.
Beyond Reward Incentives
Another thing that distinguishes Meeds from other engagement platforms is its social stream. It’s an activity feed where incentives and contributions are published and discussed between contributors and reviewers. It creates a learning and collaborative loop that quickly improves contribution quality.
Furthermore, Meed's commitment to transparency is clear on the leaderboard, where anyone can drill down to the log of contributions of others. This simple step helps contributors discover patterns of work and earn.
Finally, Meeds differentiates itself from other engagement platforms by being more than just an engagement platform. It is also a social catalyst helping to create bonds within the Web3 space.
Collaboration Spaces
Within a community Hub, it’s possible to create dedicated subspaces to serve as audiences, projects, guilds, or POD coordination. Beyond mere categories of incentives, spaces are full collaboration areas with their own reward pool, incentives, feed, task board, and a notebook to capture knowledge and instructions.
This feature gives Meeds the potential to become a next-gen community management platform, not only for web3 projects but all kinds of communities that operate online.
Zealy’s innovative approach to community engagement, leveraging gamified/DeFi tasks and rewards, demonstrates its commitment to fostering active and vibrant communities in the early web3 space. Zealy flaws have allowed for innovations and the emergence of next-generation platforms like Meeds.
Meeds uses blockchain, smart contracts, and decentralization to transform community engagement and administration in the Web3 domain. It empowers people and businesses with social collaboration, content monetization, and decentralized management capabilities. Meeds DAO is leading the future of Web3 engagement solutions.
For more information about Meeds DAO, do well to reach out to us through the following links below:
About Meeds: Meeds is a decentralized engagement platform for the future of work.
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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Meeds.io or any affiliated organizations
