Welcome to Community 2.0, a one-stop shop for games, contests, news, entertainment, and reselling tips for Meesho entrepreneurs
During this lockdown we are all looking for ways to be active and engaged, be it by playing games, taking part in online challenges, or even by sharing our talents with the community with which we engage. Meesho’s community of resellers have always been connected, and at Meesho listening to our resellers is a big part of our lives as proven by our Listen or Die programme. After all, our true north is to always Make Resellers Successful.
Since the pandemic, Meesho has been focused on facilitating a platform for resellers to interact, connect and ultimately get through the ongoing phase of social distancing. As Category Manager Nikita Dawda puts it, Meesho app, where the resellers usually turn to for finding the right products for their loyal customers, had to evolve into something bigger. “We needed to create activities and content that is useful, fun, engaging, and also, informative,” explains Nikita, elaborating on how the Meesho app now hosts fitness classes, art programmes, quizzes, and much more.
Meesho Mic
From Meesho radio to Masterchef moments and live singing sessions, Meesho’s community content game is strong.You name it, the app has it! One of the most successful activities conducted on the app was for artists to create paintings of resellers. Not to mention that our resellers are as competitive about these engagement activities as they are about becoming a VIP member or getting their name on the Top Reseller leaderboard. We have seen Meesho resellers compete relentlessly for the coveted title of Meesho Materchef, and we have seen them obsessing over quizzes that give them infinite bragging rights among their peers.
Nikita explains, “Meesho already had a 3rd Party-hosted community for resellers. There were, however, sign up issues, high loading times, inability to share video content, etc. that made the experience of the resellers far from ideal. The tech team worked at rocket speed to solve the specific issue of sign up, and made it extremely easy.
And, voila,within the next three days, the Meesho community saw 100 times more sign ups per day as compared to the average number of signups before. This got us thinking: Why not build our own community?”
The idea for an in-house Community 2.0, came from a deep understanding of the challenges of the previous community. “Community 2.0 or “Meesho Mic” was built, seeded, launched in all but five days by the product and business teams. Today it is attracting several thousand unique resellers to engage within just 10 days of launch,” she explains, adding how this initiative has become so successful and has inspired a huge response that we will continue to grow in the weeks and months to come.
By Meeshoites for Meesho resellers
After all, this project was one of hardwork, toil, and a whole lot of goodwill and passion. In a span of just 1 week, Meesho teams came together to launch several exciting games within the app: Fruit Ninja, Ludo, Tic Tac Toe, 2048, Tambola and more. These games have brought in the highest number of repeat users and are evidently loved by resellers and resellers kids alike.
Nikita explains how the Quiz team took on the challenge of engaging users with the likes of Price is Right aka Tol Mol ke Bol, both of which attracted tens of thousands of users. “Meesho employees took the stage for hosting a fun in-house variation of Kaun Banega Meeshopati, which our reseller audience just loved to participate in,” she adds.
As Category Manager Nivedan Rathi puts it, “People from different teams got together at the drop of a hat to do what was necessary to keep our resellers happy, and as a byproduct ended up having fun themselves.” He adds, “Many of our colleagues’ hidden creative sides were revealed and celebrated because of the various Community 2.0 activities, and honestly, we are not just great colleagues now, we are better friends.”
The one-stop shop for resellers
Meesho Mic has become a destination for all forms of content — short videos, podcasts, news, quizzes, reselling tips, games, and much more. Since Meesho introduced Meesho Mic, some of our top resellers are spending more time on the Meesho app than ever before. There is something for everyone on Meesho Mic — from Kids got Talent for resellers who want their talented tiny tots to have a platform to show off their talent to Meesho Learns to Dance for resellers and their families who want to dance together and take some time off from the rigours of lockdown life; Anybody Can Draw is a series where resellers pick up some tips and tricks on drawing from an expert and M-Masterchef gives resellers the opportunity to live their celebrity chef fantasy; M-Radio is a podcast specifically catering to Meesho resellers, and even though it’s just eight episodes in, it has already raked up a huge fan base; M-Fitness, meanwhile, features Yoga and other workout sessions for resellers and their families to keep busy busy and keep active during the lockdown.
“Even though this initiative was introduced specifically because of the lockdown, it will continue on even after the lockdown is lifted, because we have created a one-stop shop for community engagement for our resellers. We will only scale up from here,” Nikita relates. After all it is Meesho’s most successful initiative yet.
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