Summer BBQ Edition: Like Costco, Like …

Eva Cao
Beam Journal
Published in
2 min readJul 5, 2019

🇺🇸Belated Happy 4th everyone! 🇺🇸Hope all our Beam-lievers around the nation are having a great summer BBQ season with your loved ones.

Speaking of BBQ, Costco has become a common household name that is often considered the destination for everyday goods and groceries for families around the country. Nearly every American has either shopped at Costco at least once before or regularly returns to the store for its reliable products and prices. What does Costco have to do with Beam? Actually, quite a few similarities.

Simplicity and Best-Value

Costco rarely places more than two brands of the same product on its shelves. The few brands it does sell represents the best-possible-value on the market. (Did you know that Costco’s famous beef hotdogs only cost $1.50?!)

With Beam, it’s just as simple. Unlike other bank offerings with multiple levers hidden behind a haze of fine print, Beam is committed to do only one thing and one thing well — providing customers with the best-possible-rate via an attractive mobile high-interest bank account.

While our solution today to you is far from perfect, while the road to delivering the best-possible-value to our Beam-lievers could be complex, our mission can’t get any simpler than that.

Rewarding Perks

If you are a frequent Costco shopper, you know that keeping an eye on the monthly flyer could save you big. It’s a wonderful reward for loyal customers who return every week for its great deals.

Similarly, Beam offers two awesome perks to our loyal community of Beam-lievers. You can receive a FREE Billie (an interest bonus) just by daily app check-ins, or receive additional Billie bonuses simply by recommending friends and family to join Beam’s free, no-obligation mailing list.

Word-of-Mouth over Advertising

Instead of spending money on Super Bowl ads, campaigns, and sales pitches, Costco rely on customer word-of-mouth and substantiates that word-of-mouth with best-in-class products, amazing customer service, and competitive prices.

In the same way, Beam prioritizes investing in product development, customer service and delivering to our community of Beam-lievers the best-possible rate, and let the product speak for itself.

Follow our Beam Journal or join our free, no-obligation mailing list to stay tuned. Beam will be releasing its new iOS and Android versions (with a new rate offering) in the coming months. We hope you’re as excited about it as we are.

What new offering would you like to see from us? Write to us at yourfriends@meetbeam.com and let us know. We’re always listening. Until then, with all the summer ❤️ from San Francisco, yours truly, Beam Team.

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