GENIE: Your Talent Agent From the Future.
GENIE is an AI bot connecting the best creative industry talent to the best briefs, instantly and always with a smile. She’s like a human on supercharge, and perhaps not what you might expect from a tech product.
As founders of Genie we grew up under one of the greatest icons of headhunting, Liz Harold. In fact, Genie (albeit Jeanne) is Liz’s middle name. If there is one thing Liz taught us, it’s that relationships matter. So much of creativity relies on serendipity, the chance meeting, conversations and stories. These all add up to something magical which then delivers fame and ultimately business results for creative agencies and brands. We all win or lose by the connections we make.
We got to thinking, what if we could take all of that magic, bottle it up and really scale it. And so GENIE was born. An app that uses Machine Learning to get to know both sides of the story in order to make smarter connections. To date, all GENIE business has come via word of mouth. With 700+ Talent users and 22 Clients users spanning Saatchis, Vice, TBWA to Philips, made.com, VERO & Aesop— the best feedback we get is, “That was so easy, I can’t believe this hasn’t been done before”.
Until now most companies have been relying on platform led approaches to give them a technological advantage. LinkedIn, twitter and so on. But we believe in a better way. Bot technology is creating new and improved pathways for accessing and securing world class talent. Here’s how…..
Like the terminator but more chatty
Technology continues to be amazing at democratising access. Linkedin and such, have given everyone access to everybody. But the net result is “analogue overload” for all the humans involved. The personal touch is sorely amiss.
Finding the right person, for the right brief at the right time is the holy grail in any industry, but engineering serendipity can only be achieved if you build a 1–2–1 relationship with your users. If that sounds like old fashioned talent networking to you, you’re not wrong. But it’s time we made that more efficient. More in line with modern technology.
Bots are different. They are always on. GENIE doesn’t stop. She’s 24/7, 365 days a year. We’ve made GENIE relentless. But in a nice way. If you want a quick chat she can do that too. AT. THE. SAME. TIME.
Awesome and available
Finding talent should be so simple but companies spend days going round in circles, finding someone perfect only to realise they aren’t free. You’d think the technology giants would have API’d a calendar sync-up to sort this one out. However, it’s hard to solve because availability is fluid. Talented people will make themselves available for a brief, if and only if, the brief is interesting. It’s less about availability and more about capacity. GENIE believes in no more scrolling. No more calls. No more checking up. No more waiting. Just the best freelance creatives connected to the best briefs at the touch of a button. Hallelujah.
You got this. We got you.
There is a brilliant line in Kate Tempest’s poem “These things I know” which sums up what we term, making a human difference. “Never underestimate how nice it is to make someone a cup of tea without them having to ask”. The best thing about GENIE is she brings character and soul to technology. Being respectful, sympathetic, sometimes even a little grumpy allows your users to open up. That is gold-dust.
Quick Smart
If our industries’ most prized commodity is the talent behind the work — the matching algorithm beneath Genie needs to be quick smart. GENIE is always on and always learning. The more you chat with her the smarter she gets. She looks at your patterns but also your unpatterns too. Creativity often surfaces from the un-patterns.
Canny Curation
Creative people have multi-personas. From the portfolio-work-you, to the passion-project-you, to the mum-of-3-kids you, to the I-nearly-died giving-birth-you. We all have a story to tell, and it’s the combination of your passions and interests which make you so very special. Through getting to know you GENIE creates the perfect playlist of talent. And with the ‘why am I right’ feature she cuts to the chase saving you the trauma of endless scrolling.
Live (not alive) data
Your baby will grow into a flourishing human being, if you feed and nourish her from when she is born. The same goes with data. Data needs to be pure and accurate to be meaningful. Every conversation GENIE has is live. The days of static profiles are gone. With live data at your finger tips, GENIE empowers organisations and Talent to win.
GENIE is available for download by invite only on the App Store & Google Play Stores under ‘Meet Genie’.
Written by Nicky Badenoch, Co-founder & CMO.
Gifs by GENIE Talent, Monica Presti & James Cooper.
