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How to Break into Podcast Advertising

A crash course for advertisers

Apr 23, 2019 · 5 min read

Know what style is right for you

First, it’s important to understand the different types of ads in podcasting and figure out which best suits your advertising goals.

Create the right sound for your ad

Direct response (DR) advertisers often opt for ad-libbed host-read ads by providing hosts with talking points that contain just a few required lines, leaving the bulk of the read to the host’s discretion. Brands on the other hand tend to stick to carefully worded scripts that are meant to be read verbatim in order to maintain brand safety.

Follow these advertising best practices

Knowing firsthand how difficult it can be for advertisers to familiarize themselves with a new medium, my key piece of advice for those looking to buy podcast inventory is to take time to understand the intimacy of the space. The following steps will help you get there:

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A blog publication by Megaphone.

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