AirBrush Ranked #1 in Russia

AirBrush App reached #1 in Russia on App Store Photo & Video category.

Russia is a new market we started to explore in 2018.

We have ran several campaigns, using micro influencers and big influencers and in Q4 we started running UA campaigns.

Russia’s market has an impressively low CPI and the fact that the build up with influencers was well done making UA very effective. With the experience of reaching top 3 with big influencers in August 2018, we worked with the team to not only use FB UA campaigns but also a highly localized campaigns in MyTarget — Russia’s #1 ad network — and scale the campaigns. With that we have reached top 1 in photo/video and top 3 in free apps.